This news will always be sad, but it's hard to feel compassion when the entire organization stops communicating with its customer base.

Paid orders left unfulfilled for months; bikes in for service effectively held hostage; company vehicle being auctioned off.

It shouldn't be handled in silence. This type of decline isn't sudden. Juiced should have stopped providing service months ago so they didn't end up with customer bikes in their possession by the time this all came to a head.

We won't know specifically what caused this for some time, but assuming it's not a case of greed or gross mismanagement, it's a shame a company building alternative transportation options couldn't be bailed out. Maybe that's reserved for the auto industry.

Juiced Bikes is one of the oldest continuously operating e-bike brands in the country.

As someone who is into micromobility and bikes, this is the first time hearing about this company. 🤔

How were they marketing and selling their ebikes?

Oh no! Anyway...

Another drop-shipper ... err, I mean "manufacturer" of cheap Chinesium garbage bites the dust. The more of these companies on the trash heap of history, the better. Say hi to VanMoof and their stupid garbage when you get there, Juiced. It's just too bad they didn't eat shit far sooner.

I have negative sympathies for people who buy this garbage. "Why would I spend $8000 for a life-critical, high amperage transportation system with FUCKING LITHIUM in it?! I could spend $1500 and get something just as good! Oh shit, my house burned down/my bike can't be serviced by the LBS/I can't get any parts."

Remember in grade school, when we had all those caveat emptor lessons? Does that just not happen anymore? Because I think it's one of the few possible explanations for how much cheap, dangerous crap there is that people are buying. Not just crappy e-bikes, but the freighters full of shit that is all destined for local landfills.