I don't think ever. Twitter has too big of a brand name and recognition, where X does not, and they'll keep coasting on it (their emails to you still say "formerly known as Twitter"). News sites and places will keep calling it Twitter because X is too confusing of a name, and certain parts of their reader-base will simply have no idea who it is that they're on about, and some social media will call it Twitter because X is a silly name, and they do not respect Elon Musk's rebranding of Twitter in much the same way that he does not respect his daughter's name or identity.

X is just a vague term though. It's also often used as a placeholder for unknown or variable things. So the "formerly Twitter" is going to stick for quite a while.

It's like naming a product "The Thing". Anyone who talks about it will always have to clarify what Thing they are talking about basically forever.

We didn't stop hearing Prince referred to as "the artist formerly known as Prince" until he changed his name from that symbol back to Prince.

I expect the same for the website formerly known as Twitter.

No one likes their x

Everyone collectively agreed x is stupid and I hope spite will make sure this sentiment never changes

It's still twitter now and always will be so it doesn't matter.

Twitter is the only time I will ever be okay with deadnaming.

Forever, unless they start calling it Xcom (which would then be confused with the game) X itself could also mean Xorg (https://x.org) which is a lot older. Not to mention that it looks like someone forgot to remove a placeholder "in the site X, many people talk about..."

Without another name change, I don't think that phrase will ever go away, for the simple fact that X as a name is too short and nondescript. In speech, X could refer to a someone you broke up with, or it could just be the beginning of another word, serving as a prefix. In text, it could refer to the actual letter itself, or the close button on a window, or a placeholder, or something NSFW.

There's simply too many ways that X can be interpreted that even if people associate Twitter with X, people will still specify "formerly Twitter" just to avoid confusion

Forever, because X looks like a placeholder and media wants to be clear so they use the name that people actually associate with that trash website. It will never just be X because it is a terrible name for a business.

I never stopped calling it Twitter. X is a window manager, a letter of the alphabet, or the most algebraic variable name. It's not a name for a company.

I’ll keep calling it twitter as long as musk keeps deadnaming his daughter

Hopefully in a year or two they'll eventually just call it Twitter or maybe if we're lucky it will go out of business and then they'll probably still just call it Twitter because the X thing would then have just been a short lived portion of its overall lifespan.

As long as it makes Musk mad 😂

I think one of the reasons why we're still seeing this dome by journalists is because Elon's takeover is probably relevant to whatever it is they're reporting. I've definitely seen articles just refer to it as "X". But whenever it's a story about some crazy racist shit someone said or how poorly their advertising business is doing, it's "formerly Twitter".

That said, I think online people who aren't writing for news outlets and aren't insane will — for the most part — always call it Twitter out of spite until the site either dies or Musk sells it and it changes back.

It will always be Twitter to me. X is a variable in a math problem... not a company name. Oh, I'm also lazy and have never used Twitter.

I think it will take a whole generation to die off before that happens, because X just isn't significant enough as a word. You can't say "I saw it on X" and have people understand you. You can't say I exed, people still continue saying "I tweeted". "I posted on X" is simply inferior.

How long was Prince "The Artist Formerly Known as Prince"?

Yeah, the rest of his life.

Twitter probably will have the same laid upon it.

They really shouldn't be allowed to name anything after a single letter. VW, BMW, ABC, TBS are all bad enough. X conflicts with too many established uses.

I'm pretty sure that "x, formerly known as twitter" is the name of the company. So... forever.

I think, the main problem is that "X" doesn't look like a name.

When someone's not starkly aware of the platform being called that, they might think the author typoed.
Or is using it like the idiom "they posted it to X, Y and Z" (so just a nondescript set of platforms).
Or genuinely means the letter X and that just doesn't make sense in the context presented.

"X, formerly Twitter" is just a better name than "X", because it is recognizable.

Hopefully until the platform dies

Pretty sure it's still just twitter

I never stopped calling it Twitter and I never will. Just like Facebook will always be Facebook.

Xitter has quite the ring to it.

They will just call it threads. Because that's what they will use

Comcast introduced the "Xfinity" branding in 2010. I still call refer to it as "Comcast". Any conversation I have where an ISP comes up, the word "Comcast" is used. If someone says "Xfinity", they often follow it up with "you know, Comcast".

Now that's a VERY clear brand change.

The name "X" is a VERY confusing brand change. It will likely be called Twitter forever. In fact at some point Musk will sell or give up on "X" and I guarantee within a year the new owner will change the name back to Twitter.

It will always be Twitter to me