Social listening and analytics firm Hootsuite took a look at how the 2024 U.S. presidential campaigns are resonating with online audiences. A few key findings:

• Keywords related to Donald Trump generated nearly 50% more results than those related to Kamala Harris. (almost 3 posts mentioning Trump for every 2 posts mentioning Harris).
• Sentiment analysis showed that over the past 3 months the majority of social media posts referencing either candidate are negative.
• Harris has more positive sentiment in the 65+ age group, whereas Trump has more positive sentiment amongst all other age groups.

I find the first part about the Hootsuite article and analysis quite interesting.