Why would Meta AI be in "panic mode" when they provide the "service" for free anyway?
OpenAI though, or Anthropic, and others who are "pure player" in AI and do charge for a service might be in a pinch ... BUT even then it requires a lot of resources that the random computer user do not have (e.g. a GPU and a large disk), so that even in such case (sadly, as IMHO self-hosted open-source AI is much saner in most cases, cf my https://fabien.benetou.fr/Content/SelfHostingArtificialIntelligence live wiki page) the average consumer would still better pay for a model to run.