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So I think we already know the outlines of the typical criticisms of Breadtube, namely that it's vaguely-leftist content that focuses on cultural critique and gives a nod to socialist theory here and there but it doesn't actually achieve anything and it's just a media-consumption demographic with no moves towards anything that resembles on the ground organising and activism. (Obviously there are a few outliers but as a rule this generally holds true.)

I dipped out of Breadtube years ago for plenty of reasons but I just posted on Lemmygrad criticising the SPD Three Arrows movement which prompted me to have a look at the Breadtuber Three Arrows and they have done exactly the same thing that Contrapoints and a lot of other large figures in this genre have done:

They build up a healthy Patreon base and then their content drops off to like a couple of videos a year, if that, while continuing to draw off a personal salary which rivals that of a full-time worker.

In the past two years Three Arrows has produced 4 videos, amounting to less than 4.5 hours of runtime all up.

That's staggering for someone who is getting over 60k a year, at the most conservative estimate.

Likewise Contrapoints claimed to be getting 20k a month and she's putting out like 1-2 videos a year. And there's plenty of other examples of this too.

Imagine what could be done if people supported their local grassroots organisations instead of paying boatloads of cash for their twice-yearly YouTube treats smh.

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[-] RNAi@hexbear.net 62 points 1 year ago

20k a month for saying "I like my treats and that's why tankies are wrong"

Death to america

[-] Gimasag@hexbear.net 53 points 1 year ago

Never trust a content creator that isn't active in an org.

[-] JuneFall@hexbear.net 21 points 1 year ago

That is true, though.

[-] Vncredleader@hexbear.net 13 points 1 year ago

GetChan FTW

[-] lorty@lemmygrad.ml 37 points 1 year ago

I know Three arrows does some sort of podcast patreon subscribers can listen to, so maybe that's where they are getting their money's worth?

I think, in some cases at least, what slows videos down is the added quality of research or production most creators invest in after getting popular. In many ways it's also the creative mind sometimes needing some direction a producer gives in general media, and not having that lets them just go absolutely wild is useless work that ends up being scrapped. I might be a bit charitable though because I only followed a few breadtubers, there may be many more that are just grifting.

Personally what intrigues me the most about breadtubers is how they become mild and inoffensive versions of themselves after becoming popular/well-off. Like, what causes that? Is it that the societal problems they criticized no longer applies to them? Is it the allure of advertising money? Is it secret CIA threats? I really do wonder.

I think Shaun still keeps to the same type of content, which is probably why I still bother watching what he puts out.

[-] GarbageShoot@hexbear.net 42 points 1 year ago* (last edited 1 year ago)

In many ways it's also the creative mind sometimes needing some direction a producer gives in general media, and not having that lets them just go absolutely wild is useless work that ends up being scrapped

Hbomb

Personally what intrigues me the most about breadtubers is how they become mild and inoffensive versions of themselves after becoming popular/well-off. Like, what causes that? Is it that the societal problems they criticized no longer applies to them? Is it the allure of advertising money? Is it secret CIA threats? I really do wonder.

Their rage against the machine cools off when the machine starts treating them well

[-] sicklemode@hexbear.net 26 points 1 year ago* (last edited 1 year ago)

Personally what intrigues me the most about breadtubers is how they become mild and inoffensive versions of themselves after becoming popular/well-off. Like, what causes that? Is it that the societal problems they criticized no longer applies to them? Is it the allure of advertising money? Is it secret CIA threats? I really do wonder.

The same exact cause for hungry as fuck "progressives" like AOC to settle and water down and tiptoe away from their original mission: They've switched classes and, therefore, their new class interests are in conflict with their original mission. What's there to be hungry about anymore when you start being fed really well? Why continue trying to destroy the status quo when it's benefiting you materially? This is why it's important to maintain loyalties to class interests (in this case, the interests of the proletariat), instead of individuals who are susceptible to corruption. China does this very well and provides the blueprint.

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[-] ReadFanon@hexbear.net 24 points 1 year ago* (last edited 1 year ago)

I know Three arrows does some sort of podcast patreon subscribers can listen to, so maybe that's where they are getting their money's worth?

I did have a check there and he has put out 4 podcast episodes in the past year.

Compare that to, say, Citations Needed, TrueAnon, Radio War Nerd, SocialismForAll, The Deprogram and it absolutely pales in comparison.

I think, in some cases at least, what slows videos down is the added quality of research or production most creators invest in after getting popular. In many ways it's also the creative mind sometimes needing some direction a producer gives in general media, and not having that lets them just go absolutely wild is useless work that ends up being scrapped. I might be a bit charitable though because I only followed a few breadtubers, there may be many more that are just grifting.

This was my urge when it came to Folding Ideas because imo his stuff is some of the absolute best quality work to come out of Breadtube; it's insightful, it's well researched and well produced, it goes into topics that are either novel to the left or he approaches them from a novel angle etc. and so I'm pretty sympathetic towards him but... he's done exactly the same thing that I've described.

I agree that having a producer can be really important but if you're pulling in decent cash then surely you would be able to bring someone on for this role.

Personally what intrigues me the most about breadtubers is how they become mild and inoffensive versions of themselves after becoming popular/well-off. Like, what causes that? Is it that the societal problems they criticized no longer applies to them? Is it the allure of advertising money? Is it secret CIA threats? I really do wonder.

Lmao yes. I didn't touch on this because I didn't want to turn my post into a litany of complaints but there's definitely that turn you see in most content creators where their edge gets blunted and their positions mellow out spontaneously. I honestly think that it's about trying to be as appealing and inoffensive to their audience/potential audience as possible but who really knows?

I think Shaun still keeps to the same type of content, which is probably why I still bother watching what he puts out.

Of the Breadtubers, I will still watch Folding Ideas, Shaun, and Hbomberguy if they put out something on a topic which captures my interest and all three of them have always been pretty glacial with their output so, although I feel more charitable towards them because of that fact, I think that they're also guilty of the same phenomenon.

That being said, you could make an argument in defence of these creators because they have pretty much always been slow to release content and at least patrons knew what they were getting when they decided to support these creators. Whether that excuses this or not however is probably a matter of personal perspective.

(Remember when Shaun used to be Shaun and Jen? Pepperidge Farm remembers...)

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[-] Tachanka@hexbear.net 37 points 1 year ago
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[-] AssortedBiscuits@hexbear.net 35 points 1 year ago

It's not just Breadtube. This is a chemistry Youtuber I've been following since 2015. At the very beginning, he averaged more than one video a week. Then it became two videos a month, then a video a month, then a video every two months, and now this. At this point, he mostly posts shorts and B-footage where he's not even doing chemistry. Or how about the gamer Youtuber Superbunnyhop? Ten years ago, he averaged at least two videos a month, then the same thing happened. His last video is over 9 months ago, he has a podcast that's apparently on hiatus, and his last Patreon is over a year old.

This is just the Youtuber playbook. You start out just making videos as a hobby, it becomes a side gig as you grind out videos and invest your video earnings into better equipment and editing software, and it becomes big enough that you can go full time. At a certain point, you use your platform to either pivot towards a podcast or livestream that has less overhead, requires less effort, and is less susceptible to writer's block due to being topical while still getting passive income from your past videos or you semi-retire and coast on your passive income while pushing out two videos a year so people know you haven't fully retired.

Contrapoints et al are semi-retired. They're not going to produce the rate they used to because they're not working full time anymore. It's like someone going from making $200k/yr to $100k/yr but they only have to show up in the office half the time. They can coast in semi-retirement because enough rubes are willing to throw money at them. I think Contra and most Breadtubers suck, but they suck because of their pre-retirement and semi-retirement content, not because they're seizing an opportunity at early retirement.

[-] abc@hexbear.net 15 points 1 year ago* (last edited 1 year ago)

Yeah the NileRed -> "here's a short showing ferrofluid cause it'll get 2mil views on tiktok" and "I spent $5k buying a bunch of NIST certified testing ingredients and clumsily mashing them in a beaker to make the world's shittiest 'purest' cookie" clickbait videos pipeline has been tragic but I suppose in all honesty, even as a certified chemist, there's only so much chemistry reaction/synthesis content you can do before you either start extracting DMT with naptha for views or eventually start getting visits from your local PD or kill yourself converting motor oil into chewing gum or something.

But 100% agree it is the general Youtuber playbook. HBomberguy is another example - although I am more willing to give creators like him & FoldingIdeas (and even ones who aren't really pushing patreons/podcasts/etc but instead trying to build an actual documentary career, like Defunctland, and as a result take like a year between videos) more leeway because A.) Their videos usually are feature-film length and well-researched, but also very niche genres/topics so it is understandably hard to find topics to discuss at length & B.) If they do have patreons, they're usually posting stuff to it and they're typically like $1-5 for all the content excluding like the bullshit 'get your name in my video credits' or 'get access to my discord'. But again, Hbomberguy has 13,000 patreons and even at his cheapest $2/mo tier, that's $26k/mo so like $300k/year and he last posted a video to Youtube in Nov 2022 & has made 3 Patreon posts since then, one being an hour long video about Myst for backers and the other being the first 90 minutes of his next upcoming video.

Feel like there are like three (maybe more, but I'm on my lunch break and not trying to spend the entirety posting on Hexbear about youtubers) well-tread paths a Youtuber can take these days:

  • A: The Patreon-less sponsor-funded route with an actual team of people working under/for you. (I'm thinking Tom Scott, Wendover Productions, etc) I'm imagining usually that most of these creators aren't making a TON of money but they're usually the ones getting invited to places by like Bill Gates to record videos about stuff that few other creators will ever have a chance at getting access to, so they see consistent revenue from Youtube and sponsors as a result & that can build into doing stuff outside of the platform like Tom Scott's various BBC stuff.

  • B: The Patreon-centric route where it is typically just the creator and maybe various editors/writers/camerapeople they hire as needed for videos. They're making a bunch usually on Patreon and this eventually shows in equipment, editing software, etc like you've mentioned. Videos tend to taper off but they release as needed to keep the Patreon money flowing or try other things like podcasting, etc.

  • C: The "I'm just doing this for fun really" creator who invariably gets millions of subs from their genuinely interesting/well-shot videos. KiwamiJapan, Rescue & Restore, Histocrat, etc who all likely have actual jobs or other hobbies, post like the wind (which can come and go in frequency, as wind does), and don't really seem to care about monetization or sponsors.

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[-] Dessa@hexbear.net 13 points 1 year ago* (last edited 1 year ago)

And 99 percent of those podcasts are just incoherent stream of conscious ramblings that could be edited down to 10 minutes of worthwhile content There's at best one person there you want ro hear from while some #2 constantly interrupts with unfunny jokes.

[-] Kultronx@lemmygrad.ml 33 points 1 year ago

who is giving these mfers money?

[-] ReadFanon@hexbear.net 22 points 1 year ago

Thousands of people smh

[-] GaveUp@hexbear.net 31 points 1 year ago* (last edited 1 year ago)

Disclaimer: I've never watched any BreadTube in my life

I think you're looking at BreadTube from a wrong angle. You seem to judge it as a socialist project when you should be judging it as entertainment

I could be wrong about this next part but I don't think anybody has ever claimed that BreadTube was an educational project to further advance the working class' struggles. Youtuber making videos and their fans voluntarily supporting them with donations isn't a grift because the Youtuber hasn't claimed that it will help the class struggle or help bring forth communism

Imagine what could be done if people supported their local grassroots organisations instead of paying boatloads of cash for their twice-yearly YouTube treats smh

If people wanted to do this, they would've already done so. I don't think them donating to BreadTube would stop them from doing so. Not to mention the donations are so geographically distributed that if these donations did go to local grassroots orgs instead it'd probably be negligible amounts

[-] ReadFanon@hexbear.net 19 points 1 year ago* (last edited 1 year ago)

I don't disagree overall with your response but I'm not really sure where you're coming from by saying that I'm approaching Breadtube as a socialist project.

I was just giving mention to the obvious criticisms of Breadtube that are already out there before moving on to my point, which is that many of the largest creators seem to accumulate a big Patreon base before basically dipping out of creating content save for a couple of videos per year.

I could be wrong about this next part but I don't think anybody has ever claimed that BreadTube was an educational project to further advance the working class' struggles.

I know this is gonna come off as a "look it up, bro - it's true!!" response but it's a really common refrain from within the hardcore fanbases of Breadtubers and streamerbros for fans to claim that "they've done more for the left than anyone else." This comes up as one of the first defences of people like Vaush, Keffals, and especially Beau of the Fifth Column. With Beau, if I ever come across someone who supports him, I point out that they're supporting a convicted human trafficker and it's usually a 50/50 chance they'll resort to this defence straight off the bat. They will also often repeat this refrain in their echo-chambers about how tankies are completely insignificant and how their favourite content creator has done more for the left than tankies ever have (yet simultaneously, they'll claim tankies are so disproportionate in their influence that they're ruining socialism for everyone else. Odd how tankies are so weak and yet so strong at the same time 🤔🤔)

I wouldn't recommend engaging with these people but if you do then it becomes pretty obvious that it's not just a parasocial relationship they have with their favourite YouTubers but it's also kinda like a parapolitical or para-activist relationship they have with them as well.

If people wanted to do this, they would've already done so.

I wouldn't deny it.

I don't think them donating to BreadTube would stop them from doing so.

I'm of a different opinion here. I think with the diehard believers they really do have a sort of false consciousness and they believe that they're funding something that's greater than infotainment and because of that they're less likely to put their donations towards something which is politically impactful.

Not to mention the donations are so geographically distributed that if these donations did go to local grassroots orgs instead it'd probably be negligible amounts

Maybe. But a ton of orgs run on a shoestring and even if it was only in the most populous cities in the west like New York and LA and London, if the money from places like that were going to grassroots orgs instead of Patreon I think it would make a significant difference.

But then again there's absolutely no way of proving this claim since no-one but Patreon would have the demographic data of patrons and the amount they donate so this is pure speculation.

[-] GaveUp@hexbear.net 13 points 1 year ago* (last edited 1 year ago)

I guess I'm trying to say I don't understand how it's a grift? Again, I don't watch any of them but it doesn't seem like these youtubers are scamming or manipulating their viewers and people are voluntarily donating money to support them. The fans can also cancel their donations at any time if they're unhappy with the amount of content the youtuber is putting out

I feel like if the youtubers were making apolitical content this post wouldn't have been made, and it's only because they're making "socialist" content that makes it feel like a grift because there's a higher standard assigned to it. Whether that standard is morality, expectations of helping the working class, etc.

Idk it's 4AM and I ate 1 meal today I might not be thinking straight or making any sense haha

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[-] JuneFall@hexbear.net 18 points 1 year ago

anybody has ever claimed that BreadTube was an educational project to further advance the working class' struggles

Even people here did sometimes, some of those people were me (though from an infotainment angle which challenges the ideological hegemony a bit).

[-] GarbageShoot@hexbear.net 15 points 1 year ago

I could be wrong about this next part but I don't think anybody has ever claimed that BreadTube was an educational project to further advance the working class' struggles. Youtuber making videos and their fans voluntarily supporting them with donations isn't a grift because the Youtuber hasn't claimed that it will help the class struggle or help bring forth communism

BadEmpanada's one good video provides a counterpoint: https://m.youtube.com/watch?v=23h9emj2_Rw

It seems clear that a good number of people involved think this is what "the left" is

[-] SkingradGuard@hexbear.net 20 points 1 year ago* (last edited 1 year ago)

I would have to agree. Like many of us here have said in other posts, a lot of liberal politics (lib or conservative) is vibes based. Many of these so-called 'leftist' YouTubers are nothing but liberals (being charitable I guess they're closer to DemSocs) and they've successfully carved out a niche in the media landscape. I think many people are drawn to these channels when they're first dabbling into something a little further left than they currently are, and are wanting to know more.

These channels also attract viewers that think participating in media consumption is a form of activism. Just vote so-true The content is reformist and inoffensive to the ruling class.

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[-] Sinister@hexbear.net 30 points 1 year ago

Three arrows is like a spd voter who lived in america for three years and comes from Freiburg the erewhon of Germany. Of course hes no comrade. Contrapoints meanwhile only briefly flirted with leftism, when she was on her lowest point financially and during her transition, once she moved into a more financial stable as well as more “cis-perceived” position she ditched leftist thought immediately.

[-] ReadFanon@hexbear.net 26 points 1 year ago

I gotta be honest with you. If I see someone touting the three arrows I treat them with suspicion because they either don't know their history or, worse yet, they do know their history.

After what the SPD did in the twilight of the Weimar Republic I find it difficult to understand anyone who would proudly use their symbols. This is especially relevant when we're discussing a German historian, of all people.

[-] Sinister@hexbear.net 26 points 1 year ago

Agreed, like how could you live in Germany as a honest leftist and be pro-spd? Like they are reliable anti-worker, even today they are responsible for destroying the living standard of Germanys working class.

[-] ReadFanon@hexbear.net 25 points 1 year ago* (last edited 1 year ago)

There's a lot about Three Arrows that I've never been able to reconcile.

I get that there are good reasons for hiding your power level: you might want to avoid the feds (learn from JT), you might want to avoid being effectively blacklisted by employers (learn from Marxist Paul), you might want to avoid malicious trolls (learn from BayArea415), you might be savvy enough to realise that fascism is on the rise in the western world and you don't want to find your name on their list. Or you might want to make your stuff as palatable to your audience either to extend the reach of your message or because you're chasing Patreon bucks. I respect the hustle. But there's a big difference between playing it down with regards to your political position as a public figure and openly being a comprador.

I might be misremembering here but I reckon that Three Arrows goes in on anti-communism and promotes a message about how communists go "too far".

For a person who ought to know very well how the SPD half-measures played out historically, that's an interesting line to take especially when you're making videos about how the current political situation is rapidly devolving into fascism and how the conditions of today are increasingly mirroring those of the Weimar Republic.

For a person who ought to know how the SPD collaborated with the Nazis and facilitated their rise to power, not to mention the assassination of Liebknecht and Luxemburg, it's an even more interesting position to take.

As far as I'm aware, the SPD is really just another milquetoast "left-leaning" party (insofar as they aren't as rightwing as the other major parties) these days so to support them today is another interesting line to take.

I get that the whole schtick of accusing any and every SocDem of killing Rosa is really overplayed, especially if we're talking about some American who just wants universal healthcare and doesn't know shit about Rosa Luxemburg, but Three Arrows has always thrown up a lot of red flags for me tbh.

[-] Sinister@hexbear.net 17 points 1 year ago

He does. The SPD has a VERY long and VERY consistent history of betraying the working class every election cycle. Thats why his continued support of them made me immediately suspicious.

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[-] queermunist@lemmy.ml 26 points 1 year ago

Does Contra put out lots of exclusive Patreon content or something? Or is she just riding on passive income and doing basically nothing?

[-] ReadFanon@hexbear.net 24 points 1 year ago

That's a good question.

I've had a look from behind the paywall and she seems to be releasing vlog style videos about once a month. I can't tell how long they are or what the production values are like but going by the titles it looks like stuff where she is just chatting about the Barbie movie, the new atheist movement, her experience with psychedelics as well as releasing outtakes from the videos released on her YouTube channel.

It's fair to say that she isn't doing nothing but still, she seems to be bringing in big cash for pretty minimal content.

[-] queermunist@lemmy.ml 37 points 1 year ago

Oh no, it's a parasocial relationship; her fans think they're her friends. ☹️

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[-] Dessa@hexbear.net 25 points 1 year ago

Conttrapoints is the worst ofnthese IMO. She used to make short, edited videos that have the same amount of useful content as the 1.5 hour slogs she makes now. I can tolerate a lib if they're doing fun shit, but it stopped being fun years ago

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[-] Cysioland@lemmygrad.ml 23 points 1 year ago

Don't forget the Nebula grift

[-] Awoo@hexbear.net 23 points 1 year ago

They build up a healthy Patreon base and then their content drops off to like a couple of videos a year, if that, while continuing to draw off a personal salary which rivals that of a full-time worker.

In the past two years Three Arrows has produced 4 videos, amounting to less than 4.5 hours of runtime all up.

That's staggering for someone who is getting over 60k a year, at the most conservative estimate.

Likewise Contrapoints claimed to be getting 20k a month and she's putting out like 1-2 videos a year. And there's plenty of other examples of this too.

I don't think this is limited to breadtubers. I've seen this with patreons in general, indie game dev patreons when the content is released piecemeal over time on a monthly schedule where they get more and more and more setbacks that make the content release later and later. Over time it decreases to updates once every few months, then twice a year. It seems to be a problem with the source of income being too guaranteed and boredom with the project setting in. They don't really want to be doing it anymore.

[-] ProletarianDictator@hexbear.net 21 points 1 year ago

The laziness and coasting on a sizable, stable income would totally be fine if they had better takes.

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[-] 2Password2Remember@hexbear.net 20 points 1 year ago

video essays and their consequences

Death to America

[-] Hohsia@hexbear.net 17 points 1 year ago

I mean it’s pretty innocuous content creation and should be viewed as nothing other than entertainment like a Netflix or Hulu shrug-outta-hecks

[-] JuneFall@hexbear.net 17 points 1 year ago

That's staggering for someone who is getting over 60k a year, at the most conservative estimate.

Two videos per year with now a team of multiple people means it is absolutely acceptable salary for the imperial core.

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[-] grandepequeno@hexbear.net 15 points 1 year ago

I think Three Arrows does an unremarkable podcast about Weimar germany now, I remember him talking about the 1919 revolution and completely missing how much of a betrayal the SPDs actions were to the trajectory that world socialism had been taking, "their voters didn't want revolution" is what he said

[-] Poison_Ivy@hexbear.net 13 points 1 year ago

Contrapoints releases most of her videos on Patreon iirc along with streams on Youtube every month

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