Pretty sure he meant tracking cookies used by ad networks.

I run this combo at home. My daughter was 5 years old by the time we moved back to our home state and she got to spend a few nights at her grandparents house for the first time.

My dad put a disney movie on for her and set her up with some popcorn and a blanket and shit whilst we sat outside having a beer. About 5 minutes later she came running out to tell us that something was wrong with the TV, and that it was broken.

You know what was wrong with it? People were suddenly screaming at her at twice the volume of the original program. She'd never seen an advertisement before.

I was quite proud of myself, but her reaction said it all for me. I'm 40 next year, and this shit has just gotten more ridiculous over time. Seems like boomers are the only people left on the planet that are prepared to be screamed at in their own homes. It aint for me, and clearly not for my daughter either.

There's be some growing pains over the next few years for sure, but as per the original video up top here I think it's for the best. Being a "content creator" shouldn't be a job. Leave it to the hobbyists. Consume less, create more.

Yeah indeed, was sitting next to a someone on the bus the other day, she was browsing social media (I’m not even sure which app), she had to stop every minute or so to watch an ad. Wasn’t even phased about it. It is in those moments that I think the NPC theory is real, but I doubt it can be