The point of sanctions is to make it harder to run a country, part of that is making the citizens angry with the government
They don't target Russians outside of Russia, and do target non-Russians in Russia, because they're meant to actually be somewhat effective rather than just inciting hate
⅔ may be overestimating, but yes, they're native to all of the Middle East and Africa, and most of Europe (outside of Scandinavia) and mainland Asia (outside of deserts, Siberia etc.)