Right? The town I live in has a couple pretty good (for the area anyway) places that seem like they struggle. Meanwhile, everyone here raves about another local chain that makes what is IMHO easily the worst pizza in the city. Maybe even the state. That's even counting the chains.

I used to be a believer that pizza is like sex, even when it's bad it's still good but, this place proved me wrong. Soggy crust, unseasoned toppings and, way too many of them (hence the soggy ass crust).

I had a friend in highschool who's dad had lost part of his pointer finger to an encounter with a saw blade. He had just a little bit of the bone beyond the second knuckle that was weirdly pointed and it hurt like hell when he jabbed you with it. I know this because I used to help them build shit around their farm and if he caught us being unsafe he'd poke us in the chest with that damn half-finger while he yelled at us about it.

Those lessons really stuck too.

I don't know that visibility is Mastodon's biggest problem. I've talked to a lot of people who tried it but just didn't find it easy to use and just bailed. I think people expecting it to be diet Twitter and getting frustrated when it isn't as populated or user friendly is a bigger issue at this point.