It's the poster child of vapid consumerism. Pseudo-deep "words of wisdom" often bought by the most shallow people you can think of.
It's the battle cry of the suburban Karen, the mantra of the soccer mom.
Often combined with the consumption of rigorous amounts of wine and sings declaring how hilarious this socially accepted alcoholism is.
I would be much less against pro-life if the movement would focus on better care for would-be-mothers, easier adoption and better oversight, financial support for girls who give up their children, increasing adoption numbers, better sex ed, etc. instead of banning abortions.
They are exclusively focusing on the worst way to reduce abortions.