Agreed. If you buy the minimum spec bare bones version and get RAM and NVME from a third party, the price is somewhat comparative to other MRSPs. If you go for a higher spec or compare to sales prices instead of MSRP you pay up to 50% premium according to my research.
If you however factor in downtime of a broken and non-repairable device, plus the time spend on setting up a replacement, the framework can easily compete if your setup is complex.
What is your target audience or use case? Because the obvious choice would be illegal items, which are excluded by your TOS. And while privacy enthusiasts are willing to spend extra, your asking price is too steep for casual use.
I noticed the pricing page is entirely dollar nominated, with the only payment option listed "cash on delivery", listing a bunch of typical payment options. Monero is only mentioned as a feature on the usage and FAQ tab, and both are easy to miss. Initially I wondered why you were posting here if you only accept paypal and such.