People who support the server have greater voting rights; no revenue steam. But I think it would be cool to sell pirate plushies!
Unrelated: If you code it’s not hard to insert ads in between the comments on your own lemmy instance. It would be a cool experience but probably would create significant vitriol and site wide bannings by most, if not all, major instances for trying.
The problem for most monitization is psychological only ; many ideas would be an unwinnable uphill battle. Yes, can put ads in but also be a leper with zero traffic. You could probably put in perks if have good coding skills or can hire good skills; but if public relations done wrong then you are “poison to the community”.
You could try to do awards ( Reddit gold) but may get laughed off the platform. It’s a tough crowd
They are trying to be old Reddit? I don’t think there is the demand.
Too many competing services, they don’t have anything that distinguishes themselves, and also took a reputation hit. And many super users there left over mismanagement.
Too many hurdles if good management, and their management sucks
Edit: the only thing that gives them value is their old pages; a makeover would at minimum, hamper that I think