They could easily make more money with the same image by limiting how much revenue goes to the charities. You can choose to not give them anything.
I'm not saying they aren't in it for the money. Most people need to make money to survive. But I think it's disingenuous to say they don't care at all. I think they do good and I feel many others agree.
A corporate marketing tool that costs such a large portion of your revenue is an inefficient tool. There must be some other value in it for them.
What did they convert to? I can't tell if this is a joke I just don't understand or what