Exactly. Is it just a webpage served up with some native UI buttons to make it look more glossy? Are app permissions implemented as separate system users under POSIX? How many apps are written in languages/frameworks running from interpreters, and how many actually touch bare metal? Are app media that use Gallery permissions duplicating data or linking to it?
No one knows what an app is, the app development frameworks I learned 10 years ago are no longer relevant and have likely shifted to a whole new paradigm. If it looks perplexing to me, I can imagine it looks like magic to non-techies.
And the budget isn't insane either.
During dev he blew through 5 grand (high for an individual, but nothing compared to some startups)
For production, apparently building one of these yourself with the materials he's provided would cost $1500 -- again, really not that astronomical
This is really shining a lens on some companies charging $2000 for mid-tier laptop with half these features.
I'm... quite excited that we're entering a new era of hardware, which would put an end to these needless hardware companies