Yes, for him it is about ego, winning, and being seen as a winner - and weirdly enough being loved and acclaimed.

He is a very social thinker.

That massive douche bag ego of his isn't necessarily fascist in totality, but has fascist elements due to his class and capitalist attitudes... So he's definitely some sort of threat to democracy. But it's mostly egoic, rather than fascist by way of his values. This is difficult to explain to people because of the left/right political narrative and social prohibitions on some of these topics.

...but fascists had a bunch of values and views that Trump just doesn't. He doesn't want like "a greater Germany and stronger people for national and international supremacy" or anything like that. He just wants to be seen as a winner, a cool guy, and the one with the most toys.

Still a threat to democracy, and doing massive amounts of damage. Still likely to sell America to worse people (some of whom are fascists), but in diagnosing the condition it's important to name it correctly. To know exactly which parasite is at the top at any one moment.