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I'd like to report a crime
(lemmy.world)
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In the north of France, there's a thing sold that's "beer bitter" which is a bitter alcohol specifically for adding to beer (Picon being the most common one).
The true purpose is probably mostly to add alcohol though. But it does taste nice.
That probably isn't marketed to people that think beer is too bitter already.
That and people who are already too drunk to care.