I'm saying that giving millions of these people a pass because a billionaire is worse isn't helpful

I'm not giving them a pass. I do my part, and I encourage others to do theirs. It's billionaires who are getting a pass. There's next to no consequence for large scale damage to the environment, if you're rich enough.

and expecting these folks to magically work towards sustainable collective action when they spend their entire lives living the opposite of sustainability is simply not going to work.

I one hundred percent agree, it's a tall task to get that undereducated, uncaring group to think about the environment.

What is a shorter task, is passing taxes, policies, and other financial incentives to make billionaires pay for the damage they're doing. Which in all likelihood, will come in the form of not offering all those horribly irresponsible products. Kills two birds with one stone.