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Hey Gendered Marketing, How Ya Doin?
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Oh. 
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this post was submitted on 29 Dec 2024
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chapotraphouse
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That's kind of what I meant thought, like oh well at first we thought we were only targeting ~50% of the market, but now we realize we're missing out on the other ~50% so we're doing hers, they could have just not named it hims in the first place and avoided making a hers
They probably didn't plan on branching out past dick pills.
They made a dick pills company and later realized it was working.