This somehow manages to cause us to backslide. Pride messaging ends up selling well. People who aren't into it, but aren't really bigots are like "eh cool, equality sounds great". Obviously the communities that it targets, it's working on. The people who don't like it - aren't gonna cause a big fuss about it, so the buy their shit and get out.

But then the problem becomes those same people who said nothing in the store - and those who aren't actively "into" it, are now seeing it everywhere. And they aren't tying it in their minds to an equality movement, they're tying it to advertising. But you know how the advertising gets - it's kind of "fad"-y. Well, the rainbow advertising 'fad' as been going on for quite some time.

So now, LGBT stuff is "everywhere", but - people are growing tired of it for the wrong reasons. They're growing tired of the advertising side of it, and it's causing problems on the human-rights side of it...