There's a reason it's coming from the marketing departments. They're using it to market to people. To sell products. It was never anything more than bastardizing pride to sell cheap crap.

The only company to ever be brave about queer representation was and continues to be Subaru

Reminder that Ellen hung out with George w bush

https://kennorphan.com/2017/10/26/canonizing-criminals-and-the-lobotomization-of-public-memory/ellen-degeneres-embraces-george-w-bush-photo-from-the-ellen-show/

When called out for going to a sports game with someone who endorsed a constitutional amendment banning gay marriage, opposed adoption rights, anti hate crime laws, and anti discrimination laws, she doubled down and did a little segment on her show about how he’s alright and posted a selfie

While it is true that bush softened on gay rights issues later that was almost exclusively after he had left the presidency and thus was basically irrelevant. When the man had extreme power his policy was disgusting. When he listened to gay republican groups he did not soften at all. It was merely when his image needed to be rebranded after he was known mostly as a war criminal responsible for murdering 1 million Iraqis that he decided to soften his stance a bit. By then the Republican Party had gotten so fucking loony plenty of people accepted him as downright rational and kind. Instead of what he was, which is basically trump with a bit of impulse control and decorum

The takeaway is exactly what you said. The unifying factor here is social class. Ultra rich gays will happily throw you under the bus for 1 more dollar. Tim Cook will happily support someone who will stop him from adopting children or getting married if it means apples market share grows by 3%. He does not care because if it truly matters to him he will just find a way to circumvent the law with his enormous wealth. He does not worry about spousal decision making because he will hire a private live in physician. He will hire a surrogate to act as a legal agent for adoption in name only. If it comes to camps he obviously won’t go to the camps. If it gets to the point where he would be anywhere near at risk he would expatriate at a moments notice on a private jet. Etc. but you won’t have those luxuries. Fuck you, got mine.

Hopefully it will cost them some sales.

We need a list of every company that sold out its minorities with this shit.

This. Corpos are fuckwads, but them acknowledging Pride is a matter of societal institutions bowing to the reality that queer people are people, are entitled to rights and dignity.

Corporations aren't allies, but when they strike the rainbow colors, it is still a loss and a disadvantage to our side.