How does social media generate revenue? (lemmy.world)

submitted 1 month ago by pointnull@lemmy.world to c/asklemmy@lemmy.ml

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What do people who own social media platforms gain from it and how? Where do they get the revenue from? I know that ads make up some part of it but is the revenue generated from ads enough?

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[-] Fizz@lemmy.nz 2 points 1 month ago

First the learn about who you are so they can provide accurate demographics to target with ads. Advertiser's pay heaps to be able to hyper specifically target ads.

Then they scape messages and information from their uses to build datasets which they sell.

Then there is premium subscriptions for business accounts.

In Asia they have in app shopping where the social media site gets a cut of every purchase.

this post was submitted on 16 Feb 2025

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