Developer ZA/UM says it’s actually for TikTok users.

“We intend to captivate the TikTok user with quick hits of compelling story, art, and audio, ultimately creating an all new, deeply engaging form of entertainment,” ZA/UM head Denis Havel said in a news release (via IGN).

let's gooooo I can't wait for the subway surfer in-app purchase DLC. no i'm not kidding, the store page marks it as having in-app purchases. something something capital subsuming something.