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this post was submitted on 02 May 2025
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The traditional method of running a movie theater is old news. I don't understand why they've been so slow to adapt, especially when the answer is staring them right in the face; just show older movies.
Theaters are following an outdated business model where they mostly show newly released movies. But people don't want that anymore. Who wants to spend $20 on some generic Hollywood BS that's cranked out today? You know what they would spend $20 on? Seeing The Matrix on the big screen again, taking their kids to see Labyrinth or The Goonies, watching Saving Private Ryan with all the power that movie theater sound systems can deliver.
Oh sure, they're slooooowly adapting. Sometimes theaters will have a single screen with some limited event, not even hosted by the theater, showing something like a Miyazaki film, or a single Star Wars film to celebrate its anniversary. But those are few and far between. Go look at the showtimes for your closest movie theater. The choices suck. Now imagine if there were showtimes for Terminator 2, Seven Samurai, Interstellar, The Big Lebowski, or one of the original Indiana Jones's. Hell, even movies that are considered campy would be good compared to new stuff today. If there was a showtime for The Fast and The Furious: Tokyo Drift, can you honestly say that wouldn't be a more appealing choice than The Accountant 2?
Movie theaters are fun! The whole experience is fun! Getting your drink and snack, settling into a comfy chair, and really watching a movie; no talking, no phones, just the movie with premium quality and sound. And there are SO MANY movies! Why is this experience still almost exclusively for new releases, most of which suck now? You want more people going to your theaters? The solution is RIGHT THERE, just adapt!
I'm lucky to live in LA where there are theaters like this! Alamo Drafthouse is great
In the city I am currently living some independent movie theaters are showing 4k versions of more or less old movies (recently Le Haine, Captain Harlock, Paprika), most of them in original language with subtitles and I am having a blast. I am happily going back to movie theaters and I whish they'd do it more often (also supporting local businesses is a plus).