To me that's kind of just the design language. Like how all BMWs look similar, or all Mazda's look similar. Etc. Typically a strong recognizable brand is considered good, even in the auto industry.

And really idgaf if they all look the same. Model s, smaller model s (3), bigass model s(x), medium size Model s(y). That's fine. I don't need a single brand to offer everything, I can go to other brands for variety.

That said, fuck Tesla.