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Sham consent popups finally deemed illegal! 🎉 (www.iccl.ie)

submitted 1 day ago by Paddy66@lemmy.ml to c/privacy@lemmy.ml

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Great news for online privacy!

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[-] MonkderVierte@lemmy.ml 6 points 12 hours ago* (last edited 12 hours ago)

For seven years, the tracking industry has used the TCF as a legal cover for Real-Time Bidding (RTB), the vast advertising auction system that operates behind the scenes on websites and apps. RTB tracks what Internet users look at and where they go in the real world. It then continuously broadcasts this data to a host of companies, enabling them to keep dossiers on every Internet user.[2] Because there is no security in the RTB system it is impossible to know what then happens to the data. As a result, it is also impossible to provide the necessary information that must accompany a consent request.[3]

In short, RTB makes it impossible for the user to know where his data goes, which is a requirement for consent.

this post was submitted on 14 May 2025

350 points (98.6% liked)

Privacy

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