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submitted 2 months ago* (last edited 2 months ago) by davriellelouna@lemm.ee to c/youshouldknow@lemmy.world

Good article from the New York Times.


Summary

Starbucks China is losing customers at a very rapid pace. Starbucks corporate executives are angry. Brian Niccol, the new $100 million CEO of Starbucks, sounded the alarm in October, calling the competition “extreme”. For the Chinese Lunar year, Starbucks released a pork flavor latte. It cost more than $9 and was widely seen as a disaster.

Billionaire Howard Schultz, Starbucks’s former CEO, insisted that Starbucks would not enter a price war in China. He claimed "as chinese customers become more knowledgeable about coffee, they will want to upgrade from lower-end or discounted products"

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[-] vext01@lemmy.sdf.org 4 points 2 months ago

I can make much better coffee at home, and I can take one with me to work in a flask.

But lots of people don't want to, dont have time to, or can't make fresh coffee at home and therefore buy it out.

But even if i make it at home, if I want a second coffee during the work day, I'd have to either have instant coffee from work or buy one.

FWIW: My take on Starbucks is that their coffee is a) usually quite average at best, b) variable quality depending upon where you buy it.

Where I live there are lots of alternatives which serve better coffee for about the same price, so I don't really see any need to use Starbucks.

Last time I had a Starbucks was on a road trip at a motorway service station. It wasn't very good coffee at all, and afterwards I resented having paid service station prices for a coffee I didn't enjoy. But in that scenario they have a captive audience.

this post was submitted on 18 May 2025
229 points (85.7% liked)

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