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this post was submitted on 10 Jun 2025
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American elections are generally run on PR and marketing. That's what they use the money for, to buy ads and shit, and they put a lot of emphasis on optics.
The political climbers who do the PR work jump at the chance for a candidate that already has "name recognition" because they don't need to spend PR and marketing budget on making peolle aware of the candidate's existence or what they are about. With Cuomo they already have the basics: white guy Democrat that has already been governor. They can now spend their big budget on fixing his many PR problems, which is probably correctly perceived as less difficult than making voters aware of a new candidate.