The problem is most average looking men, when bedecked in goth shit, look like Bluey got run over by a Spencer's truck.

The dude in everyone's imagination wearing black makeup and jewelry looks like a strung-out rockstar with don't-give-a-fuck vibes who lives for adventure and wild nights. The vast majority of ACTUAL men have the body-shape of a rectangle and have to spend most of every day waiting in lines, attending Zoom calls, explaining to customers why their wifi doesn't work (Reset the router Ethel, no that's not a router, you're holding an egg steamer.)

We gotta abandon the idea that people have "looks" at all times. Lets repopularize costume parties so guys get a chance to try to dress-up without it being some kind of shocking change to their entire persona. I had a stiff, straight-edge boss who attended a Halloween party and went goth. Completely unrecognizable, he was a legend.