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this post was submitted on 25 Jul 2025
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Honestly, my biggest fear is that Paramount+ may not have a lot of the demographic they're trying to capture.
How many young adults subscribe to that thing?
We’ll have to see whether David Ellison reorients the scheduling strategically. It’s hard to imagine he will not.
5 years ago, as the transition was happening after the remerger, the demographic statistics I saw showed that CBSAA/P+ had the best range of demographics. And it had the best youth/teen/kids audience after Disney+.
Unlike, NBC Universal’s problem with Peacock and Discovery+, which had two very different demographics with little interest the content the other offered, Paramount+ launched with a broad and diverse base.
But the programming and production choices of the past five years have brutally squandered that. It seems that the millennial, middle age Bro, and older male audience has been the target — live sports, Taylor Sheridan everything etc.
It already feels as though P+ has been reprogrammed to make the current US administration happy, pushing a certain kind of American exceptionalism, but that’s not a successful global business strategy.
It’s really only the content coming in from CBS linear and Star Trek that’s kept the balance on the platform.
We keep hearing about content being produced in Paramount’s South American studios or in agreements with partners in Spain and France, but none of that richness in offerings are making it to the North American platform. Netflix remains dominant in offering high quality content from outside Hollywood.