two important things here: they did quite a bit to masquerade as a secular action group and not a religious moralist group; it is actually quite unclear from anything i can find why exactly the payment processors caved so easily. its actual clients, itch.io and steam, dispute the claim that the listed games constitute illegal content. i'm not sure what exactly convinced them to side with this group. their website does not seem to lay out any particular action they're inciting like mass call-ins to the company headquarters or something annoying like that.

Apparently they use methods that target the boomer CEO executives e.g phone calls and mails. This seems to be quite more effective at getting noticed than social media campaigns that end up being filtered by some shit department before it ever reaches the top.