Private equity is the death knell to any brand. For example Joanne's was sold to private equity. I've worked for companies owned by private equity, they are there to extract every last cent for themselves while the brand is whittled away. Any cent that would be invested is instead given to the investors so they can buy new Audis and boats.

I'm not saying EA didn't deserve it, but this is for sure the end of EA as we've ever known it