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Kmart Australia Illegally Used Mass-Facial Recognition in Stores (www.abc.net.au)

submitted 1 week ago by freedickpics@lemmy.ml to c/privacy@lemmy.ml

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Over the two years until July 2022, Kmart captured the facial data of "tens or hundreds of thousands" of customers at store entrances and return counters

[...] after a three-year investigation, privacy commissioner Carly Kind found Kmart's use of FRT was disproportionate, and the company did not gain consent to use it on shoppers

As part of the finding, Kmart has been ordered not to repeat the practice in the future, and will have to publish a statement on its website within 30 days explaining its use of FRT and the regulator's finding against it

TL;DR: As usual for this sort of thing, Kmart faces no real consequences (not even a fine ffs!). Meanwhile the Australian government is pushing forward with its mandatory age verification laws in spite of (or because of..) huge public backlash. I hate this country

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[-] ki9@lemmy.gf4.pw 8 points 1 week ago

Has privacy laws
Enforces privacy laws

Good for Australia!

[-] Showroom7561@lemmy.ca 11 points 1 week ago

Enforces privacy laws

I mean, there didn't seem to be any consequences. No fines or anything like that. They were basically told that they can't use facial recognition for what they were using it for, but there are others ways they could still use it (outlined in the article).

They were given a free-pass, it seems.

this post was submitted on 22 Sep 2025

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