According to him there is also another "new" word called affordability.

"They use the word 'affordability,' and that's their only word. They say, 'Affordability,' and everyone says, 'Oh, that must mean Trump has high prices.' No, our prices are coming down tremendously," Trump said. "They have a new word. They always have a hoax. The new word is 'affordability,' so they look at the camera and they say this election is all about affordability."

EDIT: I ate the Onion, thinking the groceries thing was real. However the quote I pasted is real.