Reminds me of . It's interesting, obviously everyone in media to some extent has an on-camera persona they assume but social media is heightening this to the point where the persona is all there is and the original self is entirely subsumed. This is even a rather stark contrast to eg most streamers where they have an on-stream persona but it's generally presented as their authentic self and there's some amount of kayfabe at play.

Sigma Grindset persona, his job is being a ridiculous character, I think he got what he wanted from that interview.