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My new ad campaign for Arby's
(hexbear.net)
There will be a subliminal voice repeating "You WILL sit in the truck. You WILL eat the meats." while this scrolls across the screen. We're trying to attract customers who have given up and are willing to accept us now.
Video game tie-ins do NOT work for us. We tried to do a Minecraft one where players facing starvation could choose to eat a delicious Arby's sandwich that appeared in front of their character. Over 95% of them chose starvation even though it was right there.