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Technology
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Isn't this a kids game? Why are adults hooking up through it... and why is the company promoting it?
That's creepy af
Roblox has been trying to move away from being a game for kids, and more towards all ages.
Specifically, by verifying with their third party service and your ID (kind of creepy, but probably the only real way to still remain coppa compliant), you can access more mature experiences and use voice chat. And they're predicting that online daters will proceed to evolve into getting actual real life relationships.
Why not just make a new game specifically targeted at adults? Keep Roblox for kids, and make something new.
They are aiming to become the metaverse
Its not necessarily a kid's game, but that is their primary demographic and player base out of some fusion of being easy to run, simple games being easier to create, the art style, the accessibility and short term gratification of easily jumping between experiences.