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Microsoft completely misjudged Baldur’s Gate 3
(www.polygon.com)
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this post was submitted on 20 Sep 2023
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Except virtually everyone got it wrong still. Even the head of Larian thought it'd top out at 100k max. That's currently it's average now with it's max being more than 800% higher.
BG is a big IP, but it's never had this level of success. Look at Diablo III's release (similar IP with a long break between games). It had better advertising campaign and still kind of became noise fairly quickly. Game news sites barely covered BG3 until it hit it big.
Microsoft definitely undershot, but it was likely basing it on a lot of the aggregated news as well. It had barely any coverage prior to its official release. This is usually a sign that the game will be mediocre.
Larian is a big studio but its last expected game from its really only known IP was cancelled after being put on hold for four years (granted BG3 was also being developed during this time). It's biggest games prior to this got at least partially funded on Kickstarter (not a knock against KS, but it's not generally seen as the sign of a strong studio to exec-types).
I don't blame an executive for not seeing this coming.
Executives obviously didn't see this coming. But neither did game journalists or even gamers.
Its a mistake in hindsight, but with what everyone generally knew at the time, it was the expectation of most.
There is a difference between misjudging the success and betting on the failure.
Did you read the paper? BG3 was assessed far below just dance or let's sing ABBA! It was at the very bottom of the list!
I bought the game blind a year before release. Not to test it but because I knew were I was going. Of course I had big fears about it because many games pretended to be BG successors and I didn't want to get my expectations too high. But I didn't know anything about it because I didn't want to spoil the surprise.
The information was there. I don't know why journalists to whatever didn't saw it coming but I was prepared for it being a big thing for me. It is litteraly their job to assess whether a game will work or not. They bet on failure. They couldn't be more wrong, and I don't think there was any sign of failure.
It was expected to be a second release after being a Stadia exclusive. This isn't judging quality, just impact.
Edit: and let's not pretend by adding "far below" when it was in the same group. And the ranking isn't even totally based on expected sales. The asking prices and the levels aren't in order. You're misinterpreting one quote entirely incorrectly and trying assuming too much from a chart.