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Game prices are too low, says Capcom exec
(www.eurogamer.net)
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Most companies needing $100 per unit for a game to be profitable aren't going to bother approving that type of game to begin with over a game that can be priced $100 and have much broader mainstream appeal.
Why would a company want to risk putting money into a game so niche it needs $100 per unit over a game that can make more money despite being priced $60. And you know... Just price it $100.