Our upper management paid for consulting a while ago and that consultant was similarly peddling bullshit numbers how much interest there is for the metaverse. Of course, from a survey conducted by that consulting company, so you couldn't even check their methodology etc..

Well, and upper management felt this was so insightful that they made a company-wide announcement with those numbers.

Thing is, we're an IT company. It felt like a quarter of all employees commented under that announcement, that this did not match up with their own observations at all.
Basically, management got scammed and fell for it wholesale, when they could have just talked to their employees.