I don't think they were saying it ONLY takes a bit of discipline. To me, the charitable interpretation is, they're saying that they see something new they want, and see the nestle logo, and the act of denying the want takes discipline.

You're both right, of course. It DOES take discipline to always put back the nestle-labeled goods, and there are MANY nestle-subsidiary-owned items that don't have a nestle logo in sight

Edit: ok, a bit lower hea def being holier than thou a bit lol