I'm not sure it's entirely accurate to say these companies aren't destroying themselves though. Are they just going to explode and die all at once? Probably not, but they will likely fade to obscurity like IBM or HP (two powerhouses of the last century). I agree that exploiting customers is how they make money hand over foot (and we just roll over for it) but the point is to make the largest possible short term gains, not to maximize profit. It's important to maximize short term gains because it makes big shareholders happy, and the shareholders (e.g., the CEO and the board) want to enrich themselves. The issue with optimizing for short term gains is that you miss out on the dividends of long term effort, which is usually significantly greater.

Something I think about occasionally is how it is that a no-name startup beat the likes of Google, MS, Facebook, etc to chatgpt. Chatgpt is the single greatest innovation in search in almost 3 decades. Google's whole business relies on users needing Google's search platform to find information. Google gets to place ads here, and that makes up the largest part of their revenue, but chatgpt threatens to upend that whole business. There is the potential for a whole new generation of advertisement technology to be baked into chatgpt that delivers an unprecedented level of ad targeting. In case you need a translation, that is massive $$$$$$$$, because advertisers want their ads to be placed in front of people who will actually buy the product (and they will pay a premium for this!), not the spray and pray strategy you see today.

So yes, in a way, Google and other companies that rely on simply extracting wealth rather than innovating/building wealth risk losing billions of dollars and eventually fading to irrelevance. I really think Facebook has passed the point of no return already in this regard, and has allowed numerous social media sites to steal market share very easily.