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"Fuck you, we're not paying": inside Unity’s Runtime Fee fiasco
(mobilegamer.biz)
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this post was submitted on 24 Oct 2023
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Applovin is a as mediation platform for Unity.
In plain English what that means is your app doesn't just get ads from Applovin, but also Google, AdColony, and any other advertiser they support and you have an account with.
This is a good thing since it prevents companies like AdMob from having a defacto monopoly in ads shown, and are forced to compete so devs get paid more. But its also easier to implement ads since you are not getting conflicting modules from these devs.
I dont use applovin for this as I want more control on my app ads. And I paid for it by spending weeks just getting ad platforms to build when they are imported together.
I think Unity Ads was supposed to be the same thing, but I remember it being confusing to set up and never bothered.