Meta has officially confirmed its decision to introduce a subscription plan for ad-free access to Instagram and Facebook for users in the European Union, EEA, and Switzerland. This move comes a few weeks after Meta first considered the idea, amidst regulatory pressure from the EU regarding the company's ad targeting and data gathering practices.

The subscription plan is priced at €9.99 per month for web users, while iOS and Android users will have to pay €12.99 per month. Users who opt not to subscribe can still use the services for free, but will continue to see targeted ads.

Until March 1, 2024, the initial subscription will cover all linked accounts in a user’s Accounts Center. However, from March 1, 2024, an additional fee of €6 per month for web users and €8 per month for iOS and Android users will be charged for each extra account listed in a user’s Account Center.