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Microsoft wins FTC fight to buy Activision Blizzard
(www.theverge.com)
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this post was submitted on 11 Jul 2023
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The "pick one" mentality may come from the inherent freedom of Activision's owners. They don't see any further way for the publisher to grow, so they seek the next logical outcome for themselves: Acquisition. That's always going to come from a company large enough to be a major force in video games.
"Pick neither" is telling them they are not allowed to do anything with their company.
They could grow by making more games that sell well. More offshoot studios so they can have more parallel production.
If the ONLY way they can grow is to consolidate, then they are as big as they are going to get then. Tough titties. They have a minor duty to shareholders to turn a profit, not to grow at all costs. That's the problem with current capitalism and will lead to effective monopolies.
I'm opposed to this acquisition but let's be clear: Activision doesn't have a "minor duty to shareholders". They have a fiduciary duty to shareholders.