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The Price is Wrong, Bob: Only a third of PC gamers pay full price
(www.techspot.com)
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In the 2000s, before Steam or other online stores were a thing, and while I still bothered with a console, I was hitting up used game sections at various local stores. Main difference between that era and now to me is that there's a better selection online, and prices are indeed cheaper if you don't care about playing AAA games. I don't understand how anybody "struggle[s] to find new games" as the article claims.
There used to be an online store called GoGamer.com that sold nothing but physical copies of games. I have sooo many games boxes on my gaming shelf from them.