Too expensive and unhealthy. I have 1 cereal that I like to enjoy every now and then, but it's now reached $9 for a small box. It's just not worth it anymore. These days at the grocery store I buy what I actually need and then check the stuff I don't need to see if there's a sale. But I'll be damned if I'm going to pay $8 for a single bag of chips/cookies/cereal etc.