IIRC the original game was free, but I didn't even realize until looking at the NATOpedia page how many sequels they made that people had to actually pay money for.

The Real Heroes program used videos, photo albums and blogs on the Real Heroes website to depict the lives of nine U.S. Army, Reserve, and National Guard Soldiers featured in the program. Soldiers' likenesses and biographies were incorporated into America's Army game and used to create action figures sold at retail stores and distributed at Army events.

(CIA and KGB agent joke)

At least the Propagandhi song about it is a banger.