I felt like a fool falling for the “gotta see it in 70mm imax” bs.

In so far as they were going for this very immersive experience, I don't think it was BS on its face. Yes, sitting in that chair I practically vibrated with that opening scene. When they were launching the Trinity tests and he was hallucinating Hiroshima and they were doing the weird "Lets have Cillian Murphy nut in the middle of a board room" scene, it was much more pervasive an experience than if I was watching it on a 7" airplane screen with earbuds.

But the content of the movie itself was dogshit. They just kinda slapped me around with the aesthetics when there was nothing underneath.

I actually had the misfortune of doing the 5D movie experience to watch the Dungeons and Dragons: Honor Among Thieves movie and I had the opposite experience. Amazing film, great acting, excellent screenplay, totally underrated action/comedy film. But the movie theater was ruining the experience because I felt like it was constantly trying to give me a concussion. Would have loved to see that in 70mm IMAX, on the condition that the seats stayed still and a nozzle wasn't randomly spraying shit at me during action sequences.

Barbie was genuinely a good time and then people i was with and i talked for hours after it ended. And the atmosphere at the cinema that entire weekend was magical. Everyone wearing pink, saying “hi Barbie”…that’s real movie magic.

They walked the tightrope between Oscar Bait historical setpiece and genuinely compelling dramady. Lots of good musical numbers, everyone left in a good mood, shameless excuse to cosplay. Literally everything a good movie should be.

I'm not even mad if the lesson the studios take from this is to do a dozen 80s-era action figure throw back films, so long as they get folks as talented as Gerwig, Robbie, and Gosling in it.