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Marketing rule
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this post was submitted on 28 Jan 2024
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honestly i never would have noticed it had i not been primed by the question.
as for marketing, there's a lot of inconsistency. you've got the Gerbers and Tony the Tigers of the world, completely blind to how things might be misinterpreted, and you've got the Wendy's of the world, who 100% know what they're doing. Venom? dunno enough to place them in one camp or the other.
I probably wouldn't have noticed either if it hadn't been shared in my discord server with that comment, but turns out my humor ceased evolving around the age of 12, because I'm still mildly amused by this
Ok, Tony the Tiger is a furry. But what's wrong with Gerber and Wendy's?
allegedly, Gerber had trouble entering regions where the literacy rate is low because in such places consumers identify food products based on the imagery on the packaging, or the contents itself if the packaging is clear. in Gerber's case, you have a jar of unidentifiable mush, with the image of a (likely foreign-looking) baby. conclusion: what's in the jar?
dunno if that's folklore or real. but the Wendy thing is just that they're always doing edgy stuff on their socials. they know how to spot an innuendo, because that's what they do.