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this post was submitted on 31 Jan 2024
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chapotraphouse
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For some reason, pluralization of singular brands is a thing depending on your dialect of English. I won’t state the regions because I don’t wanna accidentally narrow down where someone lives. Although I guess referencing Aldi already does that a bit.
It's actually not plural, but rather possessive.
It's an example (I think) of a snowclone.
You’re definitely right about the possessive thing. I’m not sure about the snow clone. I always thought of it like they were treating the name of the store like the last name of the family who owns it. So it’s like a shortening of, “we’re going down to the Aldi’s store.” As if you’d walk in and Mr. Aldi would be behind the counter.
Here in Australia its pretty common.
Aldi's
Nando's
Domino's
McDonald's
Hungry Jack's
Woolies?
Coles?
...
Others, I'm sure. Where do Australians go? Bottle-o always sounded very sing song in a Tolkien sort of way. There's a kebab place we call "Ararat's", but I don't remember the official name. I sometimes remove the possessive/plural to sound funny (bunning)