Imagine a (post scarcity at that) world without profit incentive.

As long as people have the basics (which just means they have options) we will work for joy of others, to benefit society or nature, to further science, art, etc. Each in our own way. Studies have proven that. But can't be Mozart if stuck at a 9-5 with engineered pressure (to keep you in line), a mortgage & commute. The procrastination myth was fed to us (and masqueraded as tiredness from work, as it that is weird).